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Airtel Payments Bank // Daily Transaction Account
Date
April 2023
Project type
Film, Social Media, Influencers
One in 3 Indians has experienced online fraud. Still, people use their primary savings account for all their everyday online transactions, no matter how small. Chai? Savings account. Samosa? Savings account. This puts the primary account at risk. Airtel Payments Bank is the separate, safe bank account for all daily online purchases.
We came up with a simple insight. India has a habit of double checking things to be safe. We positioned the Safe Pay feature of Daily Transaction Account as being inspired by this behaviour, enabling people to double check their transactions as well.
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