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VAHDAM India // Teach Me
Project Type
Positioning, Film, Website
Date
April 2023
We conceptualised and executed the positioning of VAHDAM India's CSR program, where they give back a percentage of revenue to their farmers for the education of their children. Our task? Tell the world that the tea they are drinking and the spices they are eating do more than taste and feel good. They do good.
The idea was simple. What if a child could imagine themselves as what they dream of becoming? We went on-ground to one of the schools sponsored by the tea-maker and made it happen.
This tagline, film and website were the result.
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