Durex Playthings™

It's not every day you get to say you made games that people in India want to do it more than they already do. But that's what exactly what we did, without being arrested by the government. Introducing Durex Playthings™, a collection of card games, board games, handcuffs, eyemasks and candles.

We widened Durex’s relevance in the bedroom, beyond just intimate wellness, engaging couples eager to experiment & go beyond the usual. Why? To elevate their intimate moments by offering them unique & premium sexual experiences starting with accessories, but in the ‘Durex’ way.

The games included an intimate version of Snap, called O! Snap, where you matched colours to perform acts written on the cards, Turn On, a more traditional card game, Positions of Play, a card game based on s*x positions, and Bites and Kisses, an intimate version of Monopoly.