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Comedy Central // Destruct-O-Matic
Date
Dec 2013
Project type
Microsite, Technical Innovation
The task? Tell the world about Charlie Sheen's new show, Anger Management.
The answer: Help India manage anger.
Say hello to live streamed anger management robot built from the ground up, controlled by users online in real time. A truly revolutionary idea that even predated widespread broadband access in India.
Silver, Goafest (Best Microsite Campaign)
Silver, Promax BDA India (Best Use of Social)
Gold, Promax BDA Global Excellence Awards (Technical Innovation)
Silver, Promax BDA Global Excellence Awards (Art Direction and Design: Program Promotion and Website)
Bronze, Promax BDA GLobal Excellence Awards (Interactive Promotion)