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National Geographic // #TogetherWithNature
Project type
Digital Innovation
Date
Nov 2020
2020. The year we went home. And stayed there.
Most of the world was talking about the pandemic. But what about global warming? Plastic pollution? Endangered animals? When video calling became a part of our daily lives, we saw an opportunity to voice these equally pressing problems on World Environment Day.
How?
We put all the wasted real estate in a video call to work. We used video conferencing backdrops as an innovative media space by using customized call wallpapers that you could download and use. People took a stand every time they took a video call. Quarterly review? Not without thinking about global warming. Team huddle? A meeting of plastic warriors. We got fans on social media to download the images from a dropbox link. And they did the rest.
The wallpapers were downloaded over 5000 times.
And the brand reached out to more than 150,000 people on digital media. With zero rupees spent.
A simple video call reminded people of nature, even when they were away from it.
Winner: IAA Olive Crown 2021
