ROBI
BANERJEE
CREATIVE DIRECTOR, COPY
AT KORRA WORLDWIDE
GURUGRAM
SOME PEOPLE WAKE UP, GET DRESSED, DRIVE TO WORK AND GO TO SLEEP. SOME PEOPLE.
For more than a decade, I've been doing something else entirely. Chasing ideas, sharpening my tools and figuring out what comes next.​
​
I’ve worked with brands of all shapes and sizes, across geographies and platforms. Tight budgets, open checkbooks—it’s all the same game. I’ve told stories that stick, written ads that work, pushed social media further than it wanted to go. Wrangled influencers and celebrities. Even crafted a few card and board games, because why the hell not?
Built teams that win and turned some clients into friends, too. Though not too many. That would be weird.
​
The best bit? I never live the same day twice.
And really, I'm just getting warmed up.
IN THE SPOTLIGHT:
Worthy of note. Chef's specials. Greatest Hits. My favourite kids. The chosen ones. Whatever you call it, this is the good stuff from my career in advertising.
AN AWARD WINNING THINKER, WRITER AND CREATIVE LEADER.
I work primarily with the digital medium because I've been obsessed with it since the days of dial-up bulletin boards like Temple of the Screaming Electron. I saw Facebook and Google being born, was in the room when social media and digital went mainstream and while it was happening, picked up mainline chops from some of the best in the business.
​
I read late, I write habitually and I'm compulsive about delivering on time. My feedback is pointed, my rhetoric is rarely empty, and my dialectic is always friendly. I'm anal, but only when it comes to the work. It's all that really scratches the itch.
I’m always on, a compulsive creator who is obsessive about perfection and production values. In my free time (ha! free time), you’ll probably find me nose-deep in a book, working on my fantasy novel or pretending I'm a general in Total War: Warhammer III.
​​
Most people think I'm vell worsed in spelling, proficient on grammer, and have a grate eye for detial.
CREATIVE
DIRECTION
CREATIVE
strategy
social
strategy
influencer
strategy
script
writing
OH, THE PLACES I'VE BEEN,
THE THINGS I'VE SEEN.
2019 - Present
Korra Worldwide
Creative Director
Associate Creative Director
Executing award-winning digital advertising campaigns at one of India's newest, freshest, fastest-growing advertising agencies.​
Leading creative for Airtel Payments Bank, Purina PetCare (Supercoat, ProPlan, Felix and Friskies), Vadham India, Meta, Dr. Vaidya's, Mitsubishi Electric, National Geographic, Lakanto, Yoga Bar and more.​
Wrote scripts and oversaw production projects with Udemy, St. Botanica, Kapiva, Vahdam Spices and more.
​
Built a team of 20+ creative professionals across Art, Copy and Motion.
2014 - 2019
Indigo Consulting
Associate Creative Director
Copy Supervisor
Designed award-winning digital advertising campaigns. Build a kick*ss creative team from scratch.
​
As the New Delhi creative lead, I worked on brands like HDFC Bank, Citibank, Google SMB, Daawat, Linen Club, Max Life and more. Also supported Leo Burnett with digital expertise on multiple pitches and projects across categories.
2011 - 2014
Webchutney
Senior Copywriter
Junior Copywriter
Began as a Jr. Copywriter, and was leading creative duties for several key accounts at Webchutney at the time of leaving.
Learned the craft by working on brands like Bacardi, Budweiser, Viacom and others, with some of the best creative leadership of the time.
2010
International Institute of Tropical Agriculture
Corporate Communications Intern
Wrote several important press releases for this organization working under the gambit of the United Nations. These releases secured visibility in key print media across Kenya and Nigeria.​
Activities: Writing press releases. news stories and internal presentations.
